One operating system. Three industry languages.

I am a senior marketing operator with 10+ years across FMCG, B2B manufacturing and automotive retail. I install the same lead-flow system in different industry languages — attribution, lead scoring, channel mix, sales–marketing alignment, and AI-augmented research and creative — and run it as an engineering discipline, not marketing folklore.

The CV reads like three careers. FMCG at Henkel Hungary. B2B manufacturing at Geberit Australia. A multi-brand automotive group on the NSW Central Coast since 2019. In the naïve reading that's a jack-of-all-trades. In the operator's reading it's one system run in three industry languages — attribution, lead scoring, channel mix and sales–marketing alignment, treated as engineering disciplines rather than marketing folklore.

At Henkel Hungary (2011–2013), as a Marketing Specialist, I executed the national trade and consumer programme for Loctite and Teroson under the Business Unit Manager. The team delivered 10% YoY sales growth in 2011 and 6% in 2012, and I owned the lead-generation mechanics — 200–300 qualified leads a month from seasonal trade shows and distributor partnerships, plus the part-number search work that triangulated sell-in against sell-through. I want the title to be clear: I contributed to the country result, I did not run it.

Between Henkel and Geberit (2013–2017) I relocated from Hungary to Australia and co-founded a small e-commerce business in Nuremberg before that — Albrecht-Jarmy Design Manufaktur, marketing manager and co-owner. Concluded in 2016 ahead of the Australia move. Sometimes the gap is the migration.

At Geberit Australia (2017–2019) I led national B2B marketing for the Swiss-headquartered manufacturer on an $850K annual budget across the plumber, builder and architect segments, reporting to the Country Manager. The integrated programme lifted marketing ROI by 42%, increased qualified leads by 68% and cut cost per lead by 23%. I owned the attribution and scoring rebuild; the work that mattered most was getting the sales team to accept the scoring because I sat with them weekly during the rebuild — not after.

In my current role (2019–present) I report to the owner of a 10-brand automotive group (including prestige and EV marques) on the NSW Central Coast and own a $920K annual budget end-to-end — strategy, attribution, channel mix, weekly reallocation, agency stack. The headline numbers are an 83% reduction in cost per qualified lead ($123 → $21), a 163% conversion lift (0.8% → 2.1%), 400–500 qualified leads a month sustained across ten franchises, and $5M in attributed annual sales. The $5M is the current role only — not the cumulative.

Three industries, one through-line: I treat the funnel as an instrument and I instrument every touchpoint. I sit with sales. I move budget weekly based on attributed cost per lead, not gut. I design the scoring schema before I design the campaign. I hand the operating playbooks to the team so they run without me. That's the system — the rest is industry vocabulary.

I completed AI in Marketing at the University of Virginia in September 2023, after Google SEO Fundamentals at UC Davis and Marketing in a Digital World at the University of Illinois. The Recent Learning section on the landing page is the rolling list. In practice I use Claude (Sonnet 4.5 + Opus where the call matters) for first-pass company and segment research and creative drafts — A/B tested against human-written controls, with a roughly 60% reject rate on the LLM variants — and n8n + Make for the rote automations between HubSpot, GA4 and the dealer-management system. The strategy is mine. The clerical work goes to the model.

If you're hiring for a senior marketing role in Sydney (hybrid or remote) and you want the system rather than the slogan, the fastest path is a 15-minute call. Book a slot below — we can talk about your funnel and whether the pattern transfers.